AMZ Advice Centre - Amazon News & UpdatesAMZ Advice Centre - Amazon News & Updateshttps://www.amzadvicecentre.com/newsTue, 31 Mar 2026 11:48:26 +0200http://zoho.com/sites/<![CDATA[What Amazon Sellers Need to Know About the June 2025 FBA Removal Changes]]>https://www.amzadvicecentre.com/news/post/amazon-fba-removal-policy-update-june-2025Learn how Amazon’s June 2025 FBA removal changes impact Amazon sellers. Discover how to manage unfulfillable inventory, protect your IPI score, and reduce fees.]]>

What Amazon Sellers Need to Know About the June 2025 FBA Removal Changes

An image of boxes stored in a warehouse.

Big news for Amazon FBA sellers: from June 30, 2025, Amazon will roll out changes to how it handles unfulfillable inventory, including returned, damaged, or expired stock. If you don’t update your automated removal settings in time, Amazon will default todisposing of your unsellable items, which could mean missed opportunities to recover value. This update is designed to help sellers cut storage costs, improve IPI scores, and keep fulfilment centres focused on sellable products. Whether you’re just starting out or scaling your Amazon business, knowing how to manage these changes is key to staying profitable and ahead of the curve.


What Is Unfulfillable FBA Inventory?

Whenselling and letting Amazon fulfil your order, not all your inventory remains in perfect, sellable condition. Over time, certain units may be classified as “unfulfillable inventory”, meaning they can no longer be sold to your customers. This typically happens when items are:

  • Damaged during shipping or storage
  • Expired (which is most common with food, beauty, or supplement products)
  • Returned by customers in poor or unsellable condition
  • Missing essential parts or packaging
  • Deemed defective after inspection

These unsellable items sit dormant in Amazon’s fulfilment centres, taking up space and potentially racking up long-term storage feeswhich can easilyeat into your profit margins.


Understanding unfulfillable inventory is crucial for Amazon FBA sellers. If you don’t proactively manage it, it can hurt your Inventory Performance Index (IPI) score, which reduces storage efficiency, and makes it harder to grow your Amazon business effectively.


For info, IPI is Amazon’s metric that measures how efficiently sellers manage their FBA inventory to maintain healthy stock levels and reduce storage costs. If your IPI score is low, Amazon may limit your storage capacity and charge higher fees, making it harder and more expensive to store inventory in their fulfilment centres.


New to Amazon FBA? Read our full beginner’s guide to Fulfilment by Amazon (FBA) to learn how it works and how to get started the right way.


So, what’s changing on June 30th 2025?

On June 30, 2025, Amazon will update its policy for handling unfulfillable FBA inventory. If you don’t set your automated removal preferences by this date, Amazon will automatically apply the default option which is to dispose your products.


This means that any items returned or damaged inventory that can’t be sold will be either recycled, donated, or destroyed by Amazon. For other unfulfillable stock, Amazon will notify you and give you 23 days to remove it. If you don’t act within that window, it will also be disposed of.


These changes aim to reduce storage congestion, improve warehouse efficiency, and help sellers save on pricey long-term storage fees. Plus, they support betterIPI scores by keeping fulfilment centres stocked only with sellable products.

If you’ve already updated your settings and chosen options like “Return” or “Liquidate,” Amazon will follow your instructions. But if you don’t take action by June 30, you risk losing control over your inventory and potentially valuable stock.


Automated Removal Options explained:

An image of a checkbox with a red tick inside.

To help manage yourunfulfillable FBA inventory and reduce storage fees, Amazon offers three automated removal options. Understanding these choices will help you control costs and improve your IPIscore.

  • Dispose: Amazon will donate, recycle, or destroy your unfulfillable inventory. This option is best for sellers who want a straightforward, hassle-free way to clear unsellable stock without paying return shipping fees. If you don’t set a preference by June 30, 2025, this is what will happen to your stock.
  • Return: Your unfulfillable inventory is sent back to your designated return address. This option suits sellers who want to inspect, repair, or resell returned items, though you should remember that return shipping fees will apply.
  • Liquidate: Amazon sells your unfulfillable inventory through clearance channels to recover some of its value. This option is ideal for sellers looking to recoup part of their investment without managing returns or disposal themselves. Remember that liquidation usually recovers only a fraction of the original product value, so don’t expect full refunds.

Why this matters for Amazon sellers:

If you sell on Amazon using FBA, how you handle unfulfillable inventory directly affects your bottom line. Choosing the right automated removal setting isn’t just about clearing space, it’s about protecting your IPI, cutting unnecessary FBA storage fees, and supporting long-term business growth.


Unfulfillable inventory takes up valuable space in Amazon’s fulfilment centres. If it's not removed promptly, it can drag down your IPI score, leading to Amazon warehouse storage limits and even higher FBA costs. On the flip side, proactive sellers who manage their inventory well enjoy more storage capacity, better account health, and improved seller metrics.


Failing to act can also hurt your profit margins. For example, if you don’t select an option by June 30, 2025, Amazon will default to “Dispose,” which means you’ll lose the product value entirely. By selecting an option that aligns with your business goals, whether it’s recovering value through liquidation, reselling via returns, or clearing space with disposal, you can reduce losses and optimise your operations.


In short, managing your Amazon FBA inventory efficiently isn’t optional, it’s a competitive edge.


Need Help Navigating These Changes?

AMZ Advice Centre

Don’t risk your IPI score or profits by guessing what’s best for your FBA business. Book a free 15-minute callwith our Amazon expert. We’ll help you choose the right removal strategy and optimise your account for long-term success.

Book Your Free Call Now


Simple steps now can prevent costly issues later. Review your settings and stay ahead!


Get Started Now
]]>Fri, 27 Jun 2025 09:21:27 +0000<![CDATA[Common Amazon Seller Mistakes And How To Avoid Them ]]>https://www.amzadvicecentre.com/news/post/common-amazon-seller-mistakes-and-how-to-avoid-them
common-Amazon-mistakes-and-how-to-avoid-them

Selling on Amazon can be a lucrative and rewarding venture, but it’s not without its challenges. Many new (and even experienced) sellers make mistakes that can cost them time, money, and opportunities. The good news? These missteps are avoidable with the right knowledge and preparation. In this guide, we’ll explore common Amazon seller mistakes and provide actionable advice to help you steer clear of them. Let’s dive in!

Mistake 1) Choosing the wrong product to sell

One of the biggest challenges for Amazon sellers is selecting the right product. Without proper research into demand, competition, and profitability, sellers risk facing low sales and financial losses.

To avoid this, start by conducting thorough market research using tools like Jungle Scout or Helium 10. These platforms help analyse product trends, search volumes, and the level of competition. Next, carefully calculate all costs, including production, shipping, Amazon fees, and advertising, to ensure the product remains profitable. Finally, avoid entering overly saturated markets where numerous identical listings make it difficult to stand out. Instead, focus on niche opportunities with manageable competition.

Mistake 2) Poor product listings

A poorly optimised product listing can make even the best products go unnoticed by potential buyers. Common mistakes include low-quality images, unclear descriptions, and weak keyword usage, all of which can significantly impact visibility and conversions.

To avoid this, invest in professional product photography that showcases your item from multiple angles. High-quality images, including lifestyle shots, help customers visualise the product in use. Craft a compelling title that clearly describes the product while incorporating primary keywords for better searchability. Optimise your description and bullet points by highlighting key features and benefits in a concise yet engaging manner, ensuring they include relevant keywords for improved visibility. If you’re brand-registered, take advantage of Amazon’s A+ Content feature to enhance your listing with rich media and storytelling elements, making it more informative and visually appealing.

Mistake 3) Ignoring Amazon SEO

how-to-use-SEO-in-Amazon
Amazon is more than just an e-commerce platform—it also functions as a powerful search engine. Failing to optimise for Amazon’s SEO principles can severely limit your product’s visibility, reducing the chances of attracting potential buyers.

To maximise visibility, start by conducting thorough keyword research to identify the terms your target audience is searching for. Naturally incorporate these keywords into your product title, bullet points, and description to improve search rankings. Additionally, take advantage of the backend keyword fields in Seller Central to include extra search terms that aren’t visible to customers but can enhance discoverability. Finally, continuously monitor your keyword performance using tracking tools and adjust your strategy as needed to stay competitive and improve your product’s ranking.

Mistake 4) Overpricing or Underpricing products

Setting the right price for your product is crucial. Pricing too high can drive potential customers away, while pricing too low can reduce profitability and undermine your brand’s perceived value.

To strike the right balance, start by researching competitor pricing to understand the market and position your product within a competitive range. Make sure to factor in all costs, including production, shipping, Amazon fees, and advertising, to ensure your pricing allows for a healthy profit margin. Additionally, consider using dynamic pricing tools like RepricerExpress to automatically adjust your prices based on market trends and competition, helping you stay competitive without constant manual adjustments.

Mistake 5) Neglecting Inventory Management

Managing inventory effectively is essential for maintaining a successful Amazon business. Running out of stock can result in missed sales and a potential drop in search rankings, while overstocking can lead to high storage fees and tied-up capital.

To prevent these issues, regularly monitor your inventory levels using Amazon’s inventory management tools or third-party software. Accurate demand forecasting is also key—analyse historical sales data and consider seasonal trends to ensure you order the right amount of stock. Additionally, always account for production and shipping lead times when reordering to avoid stockouts and keep your business running smoothly.

Mistake 6) Failing to respond to customer feedback

Customer reviews and questions have a major impact on purchase decisions, shaping both your brand’s reputation and sales. Ignoring customer feedback can lead to missed opportunities for improvement and damage trust with potential buyers.

To maintain a strong seller reputation, respond to reviews promptly. Thank customers for positive feedback and address negative reviews professionally, showing that you’re committed to resolving issues. Keep an eye on the Q&A section and answer customer questions quickly and accurately to build trust and increase conversions. Additionally, encourage reviews by using Amazon’s “Request a Review” feature, which allows you to ask buyers for feedback in compliance with Amazon’s policies. However, avoid offering incentives for reviews, as this violates Amazon’s guidelines and can result in penalties.

Mistake 7) Not investing in Amazon ads

how-to-use-Amazon-ads
While organic traffic is essential, relying on it alone can limit your growth potential. To increase visibility and drive more sales, paid advertising is often necessary.

To make the most of paid ads, invest in Amazon PPC campaigns, such as Sponsored Products and Sponsored Brands, to attract more customers to your listings. Set a budget that aligns with your goals and start small, using analytics to track performance and measure your return on investment. Continuously adjust your campaigns based on data insights to improve efficiency. Additionally, experiment with different ad formats and targeting options to identify the strategies that work best for your products and audience.

Mistake 8) Not analysing performance metrics

how-to-analyse-Amazon-performance-metrics
Neglecting to track key metrics can leave you unaware of both opportunities for growth and potential issues within your business. Without proper monitoring, it becomes difficult to make informed decisions that drive success.

To stay on top of performance, regularly monitor essential metrics such as sales, conversion rates, customer reviews, and ad performance. Take advantage of Amazon’s built-in tools, including Business Reports and the Advertising Console, to gain valuable insights into your store’s performance. Use this data to make informed, strategic decisions—whether it’s optimising your product listings, adjusting pricing, or refining your advertising campaigns to improve results.

Mistake 9) Overlooking Amazon policies

Amazon enforces strict policies, and violating them can lead to penalties, account suspension, or even a permanent ban. To protect your business, it’s essential to stay compliant with their guidelines.

Start by thoroughly reading and understanding Amazon’s seller policies to ensure your business operates within the platform’s rules. Since Amazon frequently updates its guidelines, stay informed by subscribing to notifications and regularly checking for any changes. Most importantly, avoid manipulative practices such as fake reviews, keyword stuffing, or other black-hat tactics, as these can result in severe consequences, including loss of selling privileges.

Mistake 10) Giving up too soon

Building a successful Amazon business requires time, effort, and persistence. Many sellers give up after facing a few setbacks, failing to give their business the chance it deserves to succeed.

To avoid premature burnout, set realistic expectations and recognise that success won’t come overnight. Be prepared to invest time in learning and refining your strategies. When mistakes happen, treat them as valuable learning experiences—analyse what went wrong, adjust your approach, and continue to improve. Additionally, seek support from Amazon seller communities or consider working with a mentor who can offer guidance, motivation, and practical advice to help you stay on track.

Wrapping up:

Selling on Amazon can be incredibly rewarding, but it’s not without challenges. By avoiding these common mistakes and implementing the strategies outlined in this guide, you can set yourself up for success.

Remember, every seller faces obstacles, but those who learn and adapt are the ones who thrive.

So, roll up your sleeves, dive into the world of Amazon selling, and take proactive steps to build a thriving business. You’ve got this!

Get Started Now
]]>Thu, 20 Feb 2025 15:50:00 +0000<![CDATA[Understanding the Basics of Amazon SEO]]>https://www.amzadvicecentre.com/news/post/understanding-the-basics-of-amazon-seo
how-to-rank-my-Amazon-listings-higher-in-search

Want to get your products in front of the right customers on Amazon? It all starts with understanding how the platform’s search algorithm works. Unlike Google, which focuses on delivering the most relevant information, Amazon is all about driving sales. Its algorithm, A9, prioritises listings that are not just relevant but also have a strong track record of converting shoppers into buyers.


To rank higher, your product needs to appear for the right searches while also proving it has the potential to sell well. Mastering both relevance and performance is key to boosting visibility and driving sales. Now that we’ve covered the basics, let’s dive into the key factors that influence rankings—and how to optimise them for success.

1) Product Title Optimisation:

Your product title is one of the first things customers see and plays a crucial role in Amazon SEO. A well-crafted title not only increases your product’s visibility but also boosts the chances of it being clicked on.

To optimise your title, start by including primary keywords—identify the terms your target audience uses and incorporate them naturally. However, avoid keyword stuffing, as it can negatively impact your product’s search ranking. Make sure to follow Amazon’s title guidelines, as each category has specific requirements that must be met. Highlight key product features, such as the brand name, product type, size, colour, and quantity, to give customers a clear idea of what you're offering.

For example, instead of a simple title like “Bluetooth Speaker,” consider something more descriptive, such as “Portable Bluetooth Speaker with Deep Bass, 20-Hour Battery, Waterproof, Black,” which provides more value and clarity to potential buyers.

2) Keywords In Backend Search:

Amazon offers backend search terms, which are invisible to customers but can significantly improve your listing’s searchability. This provides a valuable opportunity to include relevant keywords without overcrowding your product page.

To make the most of backend keywords, use synonyms and variations to capture different search terms your customers might use. Avoid repeating words that are already present in your title or bullet points, as this doesn’t add value. Be mindful of the character limit—Amazon typically allows up to 250 bytes for backend keywords—so make sure to use the space wisely by including a variety of relevant terms that enhance your product’s visibility.

3) High Quality Product Images:

A picture is worth a thousand words, especially on Amazon, where high-quality images can significantly impact both customer attraction and SEO by driving conversions.

To optimise your product images, make sure to follow Amazon’s guidelines by using images that are at least 1000 x 1000 pixels, which allows for zoom functionality. Showcase your product from multiple angles to give customers a comprehensive view, including close-ups and lifestyle shots that demonstrate the product in use. Additionally, consider highlighting key features using infographics or text overlays to emphasise the benefits of your product, making it easier for customers to understand its value at a glance.

4) Bullet points that sell:

Your bullet points play a crucial role in both SEO and converting potential customers, as they clearly outline the features and benefits of your product.

To make your bullet points effective, naturally incorporate relevant keywords, but avoid forcing them into the text. Focus on the benefits—highlight what makes your product valuable to the customer. Keep your bullet points concise and easy to read, providing just the right amount of information in a digestible format.

For example:

Long-Lasting Battery: Enjoy up to 20 hours of playtime on a single charge.

Waterproof Design: Perfect for poolside parties and outdoor adventures.

5) Detailed product description:

how-to-optimise-Amazon-product-description
While some customers may skim through bullet points, others rely on the product description to make their purchasing decision. A well-crafted description can reinforce your product’s value and improve SEO by incorporating relevant keywords.

To write an effective description, tell a compelling story that highlights how the product solves a problem or enhances the customer's life. Naturally include secondary keywords to expand your reach while maintaining readability. Use HTML formatting, such as line breaks and bold text, to make the description more scannable and engaging for readers, helping them quickly grasp key points.

6) Competitive Pricing:

Amazon’s algorithm takes pricing into account when determining product rankings, and offering a competitive price can improve your chances of securing the Buy Box, which can significantly increase sales.

To set an effective price, research your competitors to see how similar products are priced and adjust accordingly to remain competitive. Consider using repricing tools to automate price adjustments, saving you time and ensuring you stay aligned with market changes. However, don’t focus solely on price—if your product offers unique features or superior quality, make sure to highlight those benefits to justify a higher price.

7) Customer reviews and ratings:

Positive reviews and high ratings not only signal to Amazon that your product is trustworthy and likely to convert, but they also build customer confidence and encourage more purchases.

To generate reviews, start by delivering excellent customer service—ensure prompt shipping and quickly address any customer issues to foster a positive experience. After a purchase, use Amazon’s review request tool to politely ask customers for feedback. Avoid incentivising reviews, as this violates Amazon’s policies and can result in penalties or account suspension.

8) Leverage Amazon Advertising:

Paid advertising can effectively complement your SEO efforts by driving more traffic to your listings. The increased traffic often results in more sales, which in turn can improve your product rankings.

To get started, focus on Sponsored Products, which appear in search results and on product pages, offering immediate visibility. Set a budget that aligns with your goals—begin with a small budget and monitor your ROI closely to ensure you’re getting the best value. Finally, optimise your campaigns by using analytics to refine your targeting and keywords, making your ads more effective and efficient over time.

9) Inventory Management:

how-to-manage-my-Amazon-inventory
Running out of stock can negatively affect your rankings, as Amazon prioritises products that are consistently available to customers.

To manage your inventory effectively, use inventory management tools like RestockPro to track stock levels and forecast demand. Plan for seasonal trends by anticipating spikes in demand during holidays or special events, so you’re always prepared. Additionally, monitor lead times and work closely with your suppliers to ensure they can meet your restocking needs and prevent any gaps in availability.

10) Analysing Performance Metrics:

Data is essential when optimising for Amazon SEO. By regularly analysing your performance, you can identify what's working well and where improvements are needed.

To effectively track metrics, start by using Seller Central reports to monitor important data like sales, traffic, and conversion rates. Track keyword rankings with tools to see how well your chosen keywords are performing. Finally, make sure to test and refine your strategies by experimenting with different approaches and measuring their impact on your overall performance.

Final Thoughts:

Mastering Amazon SEO takes time and effort, but the rewards are worth it. By focusing on the key factors outlined in this guide, you can improve your product rankings, attract more customers, and ultimately boost your sales. Remember, Amazon is a dynamic platform, so stay informed about updates and be ready to adapt your strategy.


Start implementing these tips today, and watch your Amazon business thrive!


Get Started Now
]]>Tue, 18 Feb 2025 12:11:00 +0000<![CDATA[The Ultimate Guide to Amazon FBA: Everything You Need to Know]]>https://www.amzadvicecentre.com/news/post/the-ultimate-guide-to-amazon-fba-everything-you-need-to-know
what-is-amazon-fba

Starting your own business can feel overwhelming, but Amazon FBA (Fulfilment by Amazon) makes it easier than ever to turn your entrepreneurial dreams into reality. If you’ve been hearing buzz about Amazon FBA but aren’t quite sure how it works or why it’s such a big deal, you’ve come to the right place. This guide will break down everything you need to know about Amazon FBA in an easy, step-by-step way so you can dive in with confidence.


Let’s get started!

What is Amazon FBA? 

Amazon FBA (Fulfillment by Amazon) is a service that allows sellers to store their products in Amazon’s warehouses, while Amazon takes care of the logistics, including storage, packing, shipping, and customer service. This means sellers can focus on other aspects of their business without worrying about the operational side of e-commerce.

Once products are sent to Amazon’s fulfillment centers, they are stored until sold. When a customer places an order, Amazon handles picking, packing, and shipping the product. Additionally, Amazon manages customer service and returns, ensuring a seamless shopping experience for buyers. For sellers, this reduces hassle and frees up time to focus on growing their business.

Why choose Amazon FBA? 

Amazon FBA offers a range of benefits that make it an appealing option for sellers. It saves you significant time by handling tasks like packing, shipping, and inventory management, allowing you to focus on more strategic aspects such as product development, marketing, and business growth.

FBA also provides Prime eligibility for your products, meaning they qualify for Amazon Prime and offer customers free two-day shipping, which can increase your product’s appeal and drive higher sales.

The service’s scalability is another advantage, as it can accommodate businesses of any size—from a few dozen products per month to thousands—without the seller having to worry about storage or logistical issues.

Additionally, FBA offers global reach by leveraging Amazon’s international infrastructure, enabling you to sell across borders without the complexities of international shipping.

Lastly, having Amazon handle fulfillment builds customer trust, as buyers associate Amazon with reliability, leading to higher conversion rates and the potential for repeat business.

How to get started with Amazon FBA: 

Starting with Amazon FBA requires careful planning and execution. The first step is choosing the right product. Conduct thorough market research to identify high-demand, low-competition products. Use tools like Jungle Scout or Helium 10 to analyse trends, profitability, and customer needs. Consider factors such as seasonality and profit margins.

Next, source your product. Many sellers turn to platforms like Alibaba to find manufacturers offering competitive pricing. Always request samples before placing a bulk order to ensure quality, and aim to build a strong relationship with your supplier for long-term success.

After that, set up your Amazon Seller Central account. Decide between an Individual Plan or a Professional Plan based on your expected sales volume. You'll need to register your business, provide tax information, and choose your marketplace.

Prepare your products for FBA by following Amazon’s strict guidelines for labelling and packaging. Proper preparation will help avoid delays or additional fees.

Creating a compelling product listing is crucial. Ensure your listing includes high-quality images, detailed descriptions, and optimised keywords. Highlight key features and benefits in your title, bullet points, and product description. If you’re brand-registered, take advantage of Amazon’s A+ Content to enhance your listing with rich media.

Finally, send your products to Amazon’s fulfillment centres. Once your inventory is checked in, your listing will go live, and customers will be able to start purchasing your product.

Overcoming challenges with Amazon FBA:

While Amazon FBA offers many advantages, it’s not without challenges. One of the main concerns is storage fees. Amazon charges for storing inventory, and long-term storage fees can accumulate quickly. To avoid this, monitor your inventory levels closely, avoid overstocking, and use sales data to forecast demand accurately.

Returns are another challenge. While Amazon manages the logistics of returns, they can still affect your profitability. To minimise returns, ensure that your product descriptions are accurate and include high-quality images that clearly show the product’s features and benefits.

Finally, competition is fierce on Amazon. With so many sellers offering similar products, it can be difficult to stand out. To differentiate yourself, focus on unique features, superior quality, or exceptional customer service. Competitive pricing, as well as leveraging Amazon’s advertising tools, can also give you an edge in a crowded marketplace.

Maximising success with Amazon FBA:

how=to-use-Amazon-FBA-effectively
To succeed with Amazon FBA, optimisation is essential. Start by refining your product listings. Conduct thorough keyword research to identify terms your target audience is searching for, and incorporate these into your title, bullet points, and description. High-quality, professional photography is also important to showcase your product from various angles.

Monitor performance metrics regularly to ensure your listings are performing well. Keep an eye on your inventory performance index (IPI), conversion rates, and customer reviews. These metrics help you identify areas that need improvement and can guide your decision-making.

Encourage reviews from your customers, as positive reviews significantly boost your product’s credibility. Use Amazon’s "Request a Review" feature to solicit feedback from recent buyers.

Take advantage of Amazon advertising by experimenting with Sponsored Products and Sponsored Brands ads. Start with a small budget and adjust based on performance data. Test different keywords and ad copy to find what works best for your target audience.

Finally, consider expanding your product line once your first product gains traction. For example, if you're selling reusable water bottles, you might expand into related items like bottle brushes or insulated sleeves, offering customers more options and increasing your sales potential.

FAQ's about Amazon FBA:

The cost of Amazon FBA varies depending on several factors, including the size, weight, and storage duration of your product. Fulfilment fees cover the picking, packing, and shipping of your items, while storage fees are charged monthly based on how long your products are stored in Amazon's warehouses. Amazon provides a fee calculator to help you estimate your FBA costs based on your product specifics.

You can sell handmade products with FBA. Amazon has a dedicated "Handmade" category, and using FBA for these items allows artisans to scale their businesses by outsourcing logistics like packing and shipping.

Amazon FBA is still worth it, especially in 2025. As e-commerce continues to grow, FBA remains a powerful platform for entrepreneurs. Its advantages—such as streamlined logistics, customer trust, and scalability—make it a valuable tool for building and scaling a business.

Wrapping up:

Amazon FBA offers a streamlined way to build an online business by taking care of logistics and customer service. While it requires an upfront investment of time and money, the potential rewards are significant. By following the steps outlined in this guide and staying informed about best practices, you can maximise your chances of success.

Remember, every successful seller started somewhere. With dedication, research, and a willingness to adapt, you can turn your Amazon FBA venture into a thriving business. So take the plunge, and here’s to your future success!

Get Started Now
]]>Mon, 17 Feb 2025 10:45:46 +0000<![CDATA[How to Optimise Your Amazon Listings for Maximum Visibility]]>https://www.amzadvicecentre.com/news/post/how-to-optimise-your-amazon-listings-for-maximum-visibility
how-to-optimise-my-Amazon-listings

As an aspiring entrepreneur, you’ve probably heard that selling on Amazon can be a goldmine if you do it right. But success on Amazon doesn’t happen by chance; it requires strategy and effort—especially when it comes to your product listings. Your listings are the gateway to your products, and optimising them can make the difference between a trickle of sales and a flood of orders. In this blog, we’ll explore actionable steps to optimise your Amazon listings for maximum visibility and conversion in 2025.

Why optimisation is important:

Amazon is the world’s largest online marketplace, hosting millions of products. For your product to stand out, it needs to be both easy to find and enticing to buy. Amazon’s A9 algorithm decides how products are ranked in search results, factoring in elements like keywords, sales history, and customer satisfaction. A well-optimised listing can:

• Increase your product’s visibility.
• Drive more clicks and conversions.
• Improve your overall seller rank.

Now, let’s break down the key areas to focus on.

1) Craft a winning product title:

Your title is the first thing shoppers see, so it needs to grab attention while also being keyword-rich. To create a great title, identify the primary keywords your customers are likely to search for. Amazon limits title length to 200 characters, so make sure to use them wisely. 

Prioritise important details like the brand name, product type, key features, and size or colour if applicable. Avoid keyword stuffing and ensure the title remains readable. For example, instead of "Water Bottle Sports Leakproof Stainless Steel 1L," write "Stainless Steel Leakproof Sports Water Bottle – 1L."

Pro Tip: Use tools like Helium 10 or Jungle Scout to identify high-ranking keywords for your product.

2) Leverage high quality images:

A picture is worth a thousand words, especially when it comes to e-commerce. To make the most of your product images on Amazon, ensure they meet the platform's standards, such as using a white background and having the product occupy at least 85% of the frame. Additionally, upload high-resolution images (minimum 1000px) to allow customers to zoom in and get a better view.

It’s also important to show multiple angles of your product, including close-ups and lifestyle images that demonstrate how the product can be used in real life. Highlighting key features with infographics or text overlays can draw attention to what makes your product stand out.

Investing in professional photography can significantly boost your chances of increased conversions and make your listing more appealing to potential buyers.

3) Write engaging bullet points:

Bullet points are your opportunity to quickly communicate the benefits of your product. Focus on explaining how the features solve problems or enhance the customer's life rather than just listing them. Be concise, ensuring each bullet point is under 250 characters to maintain clarity and impact.

Use formatting to make key points stand out—capitalising the first few words helps catch the customer’s eye (e.g., "EASY TO CLEAN: Dishwasher safe for hassle-free maintenance"). Anticipating common customer questions and addressing them in your bullet points can also be highly effective.

4) Optimise your product description:

The product description is where you can go into more detail about what your product offers. Use storytelling to describe scenarios in which the product would be used, helping customers visualise it in their lives. Make sure to incorporate relevant keywords naturally without overstuffing, keeping the narrative fluid.

Break up the text by using short paragraphs, bullet points, and bolded headers to improve readability. End with a clear call to action, such as “Add to Cart” or “Buy Now,” encouraging customers to take the next step in their buying journey.

5) Maximise backend keywords:

how-to-use-keywords-in-Amazon-backend
Amazon gives you the option to add hidden keywords in the backend of your listing to enhance visibility in search results. To optimise this feature, make sure you use all available space, as the character limit is typically 249 bytes. Avoid duplicating keywords already present in your title or bullet points.

Include variations like synonyms, regional spellings, and long-tail keywords to cover a broader range of search terms. Remember that commas are unnecessary; Amazon’s system treats spaces as separators, so simply use spaces between each keyword.

6) Set competitive pricing:

Your pricing strategy is a key factor in attracting customers and improving your product's visibility on Amazon. To price your product effectively, begin by researching your competitors using tools like CamelCamelCamel or Keepa to track pricing trends in your niche.

If your product is priced higher, make sure to highlight its superior features, quality, or branding to justify the price. You can also leverage discounts or offer coupons to encourage initial sales and improve your ranking.

Pro Tip: Amazon rewards consistent sales velocity, so pricing competitively in the early stages can help you build traction and increase visibility.

7) Use Amazon A+ Content:

If you're a brand-registered seller, A+ Content is an essential feature. It allows you to create visually rich product descriptions that elevate your listings. You can include enhanced images like comparison charts or infographics, as well as detailed storytelling to explain your brand’s mission and highlight the unique benefits of your product. Interactive elements, such as clickable sections, can also improve customer engagement.

A+ Content not only boosts conversions but also helps to build trust and credibility in your brand.

8) Encourage reviews:

Positive reviews are vital for improving visibility and establishing credibility on Amazon. To encourage customers to leave reviews, focus on delivering great service by ensuring timely shipping and careful packaging. After a purchase, follow up using Amazon’s "Request a Review" button in Seller Central with a polite request. You can also include a thank-you card with instructions on how to leave a review in your product packaging.

However, avoid offering incentives for reviews, as this violates Amazon’s policies.

9) Monitor your performance metrics:

Amazon tracks several performance metrics that influence your visibility, including the Order Defect Rate (ODR), which should stay below 1% by maintaining quality control and excellent service. You should also aim to keep your Pre-fulfillment Cancellation Rate low, only cancelling orders when absolutely necessary, and ensure a timely shipment to avoid a high Late Shipment Rate.

Regularly review these metrics in Seller Central and take corrective action when needed to maintain a positive seller performance.

10) Utilise Amazon Ads:

how-to-use-Amazon-PPC-ads
Amazon’s PPC advertising can be a powerful tool to increase traffic and boost sales. Start with Sponsored Products, which appear in search results and on product pages, and consider using automatic campaigns to let Amazon identify keywords for you at first. Once you have data, refine your strategy based on performance. It’s essential to monitor and adjust your campaigns regularly to ensure optimal results.

Pro Tip: Combine PPC with promotions during key periods like holidays to maximise visibility and sales.

Wrapping up:

Optimising your Amazon listings isn’t a one-time task—it’s an ongoing process that requires attention and adaptability. By focusing on high-quality content, strategic keyword placement, competitive pricing, and consistent performance, you can significantly boost your visibility and sales on Amazon.

Remember, success on Amazon takes time and effort. Start implementing these tips today, and with persistence, you’ll see your hard work pay off. Happy selling!

Get Started Now
]]>Mon, 17 Feb 2025 10:39:33 +0000<![CDATA[10 Proven Strategies to Boost Your Amazon Seller Rank in 2025]]>https://www.amzadvicecentre.com/news/post/10-proven-strategies-to-boost-your-amazon-seller-rank-in-2025
10-proven-strategies-to-boost-your-amazon-seller-rank-in-2025

If you're serious about succeeding as an Amazon seller, understanding and improving your seller rank is non-negotiable. Your seller rank is a combination of factors that Amazon uses to evaluate your performance and determine how visible your products are on the platform. A higher rank means more trust, better visibility, and ultimately, more sales. In this blog, we’ll explore 10 proven strategies to help you climb the ranks and thrive on Amazon in 2025.

1) Perfect your product listings

Your product listing is crucial for capturing customer interest, so every element needs to be carefully optimised. Start with high-quality images that are professional, with a clean background. Include multiple angles and show your product in use to help customers visualise how it will benefit them. 


For the title, make sure it's clear, concise, and keyword-rich—opt for something like "Stainless Steel Insulated Water Bottle – 32oz Leak-Proof Design" instead of just "Water Bottle." Use your bullet points to focus on features and benefits, addressing pain points and highlighting what makes your product the best choice. Finally, in your product description, tell a compelling story that explains how your product solves problems and enhances the customer’s life, while seamlessly incorporating additional relevant keywords.

2) Master the art of keywords

Keywords are essential for making sure your product appears in front of the right customers on Amazon. To find the best ones, use keyword research tools like Helium 10, Jungle Scout, or Sonar to identify high-performing keywords. 


In Seller Central, make sure to use all the available space in the backend search terms field, but avoid repeating keywords that are already in your title or bullet points. It's also helpful to target long-tail keywords—these are more specific phrases, such as “shockproof silicone phone case for iPhone 14,” that have less competition and tend to convert better than broad terms like “phone case.”

3) Price competitively-but smartly 

Pricing your product on Amazon requires a careful balance between competitiveness and profitability. To find the sweet spot, start by researching competitors—regularly check the prices of similar products and adjust your pricing accordingly. 


Consider value-based pricing, where you highlight what makes your product worth the price. For example, if you're charging more for a durable or eco-friendly product, make sure those features are clearly emphasised in your listing. Additionally, dynamic pricing tools like RepricerExpress can help you automatically adjust your prices based on competitor activity, ensuring you remain competitive without underpricing.

4) Built a strategy for reviews and ratings

how-to-increase-my-reviews-in-Amazon

Positive reviews are a powerful tool for building trust on Amazon. To encourage customers to leave feedback, focus on providing excellent customer service by responding promptly to inquiries, addressing any issues professionally, and ensuring overall satisfaction. 


After the purchase, follow up politely by thanking customers through Amazon's buyer-seller messaging system or using the "Request a Review" button in Seller Central. Additionally, including a product insert with a thank-you note and a gentle reminder to leave a review can help.


It's essential to avoid incentivising reviews or asking for only positive feedback, as this violates Amazon's policies and could lead to account suspension.

5) Win the buy box 

The Buy Box is where the majority of sales happen on Amazon. If you’re not in the Buy Box, customers will likely buy from a competitor. To improve your chances, keep inventory levels healthy, as running out of stock is one of the quickest ways to lose the Buy Box. 


Optimise fulfilment by using Fulfilment by Amazon (FBA) or ensuring your shipping times and rates are competitive. While price isn’t the only factor, maintaining competitive pricing plays a significant role in winning the Buy Box.

6) Invest in Amazon PPC (Pay-Per-Click)

Amazon’s advertising platform is one of the most effective ways to drive traffic to your listings. Sponsored Product Ads help target specific keywords, ensuring your product appears in relevant searches. 


Sponsored Brand Ads allow you to showcase multiple products and build brand awareness. To maximise results, track performance using Amazon’s campaign reporting tools. Pause underperforming campaigns and focus on those delivering the highest return on investment. Regularly testing different ad creatives and adjusting bids can further improve visibility and sales.

7) Monitor and improve your Order Defect Rate

Amazon’s ODR measures the percentage of orders that receive negative feedback, chargebacks, or A-to-Z claims. A high ODR can harm your seller rank or even lead to account suspension. 


To keep your ODR low, ensure your listings are accurate, as misleading descriptions are a common cause of complaints. Maintain strict quality control to minimise defective items and ensure customers receive exactly what they expect. Promptly addressing customer concerns in a professional manner can help prevent issues from escalating and protect your seller account.

8) Optimise for mobile shoppers

With over half of Amazon’s traffic coming from mobile devices, optimising your listings for mobile users is crucial. Shorten your titles to ensure key information isn’t cut off on smaller screens, prioritising the most important keywords and features. 


Use high-quality, engaging images that remain clear and eye-catching, even at a reduced size. Since mobile users tend to skim listings, make your first bullet point the most compelling to capture attention quickly and highlight the product’s key benefit.

9) Utilise A+ Content to enhance your listings

If you’re a brand-registered seller, A+ Content can be a game-changer. This feature allows you to create visually rich product descriptions that enhance customer engagement. Use comparison charts to highlight how your product stands out from competitors, making it easier for buyers to see its advantages. 


Lifestyle images help customers visualise themselves using the product, creating a stronger emotional connection. Additionally, storytelling gives you the opportunity to share your brand’s values and mission, building trust with potential buyers. A+ Content not only improves conversions but also reduces returns by setting clear expectations.

10) Leverage analytics for continuous improvement

Data-driven decisions are the key to staying ahead in a competitive marketplace. Amazon provides a wealth of insights through Seller Central’s reporting tools, which can help you optimise your strategy. Focus on sales reports to understand which products are performing well and why. Traffic reports allow you to analyse how customers are finding your listings and which keywords are driving the most traffic. 


Conversion rates are another important metric, helping you identify which listings need improvement based on how many visitors convert into buyers. Additionally, consider third-party tools like AMZScout or Sellics for deeper insights and competitor analysis.

Wrapping it up:

Improving your Amazon seller rank requires a mix of smart strategies, consistent effort, and a customer-first mindset. By optimising your listings, leveraging keywords, pricing competitively, and focusing on customer satisfaction, you’ll position yourself for success in 2025 and beyond.


Remember, Amazon’s algorithm rewards sellers who prioritise quality and reliability. Stay adaptable, embrace new tools and features, and keep refining your approach based on data. Your hard work will pay off as you climb the seller ranks and achieve your goals.


Ready to take your Amazon business to the next level? Start implementing these strategies today and watch the results unfold!

Get Started Now
]]>Mon, 17 Feb 2025 10:36:53 +0000<![CDATA[How to sell on Amazon: A Step-By-Step guide for beginners.]]>https://www.amzadvicecentre.com/news/post/how-to-sell-on-amazon-a-step-by-step-guide-for-beginners.


how-to-sell-on-Amazon-for-beginners

The thought of expanding your horizons by starting to sell on Amazon can be an exciting but daunting experience. With over 1.9 million active sellers, you might be worried on how to correctly set upyour seller account and make your Amazon listings stand out in such a competitive marketplace. In this blog, we will explore the best strategies for selling your products on Amazon effectively and tips to consider when creating your own listings that can boost sales.

*Please note that we will be focusing on UK Amazon Sellers in this Blog, however, fees etc. are largely similar when looking at Amazon Marketplaces in other Countries e.g. USA, Germany

Step 1) Setting up your Amazon Seller account:

how-to-set-up-your-Amazon-seller-account

Individual seller account vs Professional seller account:

Choosing the right Amazon account type is the first step of setting up your Amazon seller profile. There are two types of seller accounts: Individual and Professional.

What is an individual seller account?

Individual seller accounts don’t have to pay a monthly subscription fee but do have to pay a small fee of £0.75 per sale. This makes individual accounts more preferrable for small businesses that expect to sell under 35 items a month.

What is a professional seller account?

Professional seller accounts don’t pay a sale fee and instead pay £25+VAT monthly. This account has various benefits attached such as better control over branding, access to Amazon’s Business Reports, and the ability to offer promotions to attract more customers.

Ultimately, which type of seller account you choose is up to you. If you sell less than 35 items a month, an individual seller account may be wise whereas a professional account is necessary for businesses expected to sell over 34 products a month and would therefore benefit from the additional subscription benefits.

 Verify your identity and link your bank account to the Amazon seller account:

Once you've selected the account type that best suits your needs, the next step is to verify your Amazon seller account and link your bank account to Amazon.

How to verify your Amazon account:

Verifying your Amazon account is simple and typically quick. You will have to provide sufficient proof of identity such as a passport or driving license as well as confirm your email and phone number. 

How to verify your business for an Amazon seller account:

To verify your business with Amazon, you will need to submit some information relating to your business. This can be areas such as your Limited business information.

How to add your bank to your Amazon account:

Once you have verified your account and business, you can then link your bank account to your Amazon. Just provide your bank details and Amazon will deposit a small fee, just to check everything is set up correctly.

 

Once you have set up your account and verified you and your business, you are ready to begin selling on Amazon!If you need more help verifying your account or you’re unsure which type of account is right for you, book a call with our Amazon expert and he will go over everything with you.

Step 2) Choosing the right products to sell:

how-to-choose-the-right-products-to-sell-on-Amazon

Choosing the right products to sell is crucial when beginning to sell on Amazon. Many factors such as trends, competition and profitability all come in to play and need to be equally considered.

Understanding Amazon Product Demand for better sales:

Understanding what’s currently trending is vital when trying to sell on Amazon. Effective market research can boost your sales by up to 25% so it is vital you take the time to research. Alex and the Team here at the AMZ Advice Centre support sellers globally to find the right products to sell and achieve their sales targets.

How to identify high-demand products on Amazon:

The main tool to use when finding trending products is Amazon themselves. Simply searching “best-selling” in Amazon will produce a list of products that are currently selling well. Another way is checking out the “Movers and Shakers” tab within amazon to find products that are on an upward trend. Identify products that are similar to what you already sell and then list them on Amazon during these trends to boost sales in an easy and effective way.

Calculating profit margins for Amazon products:

Important to consider are the costs when it comes to selling products on Amazon. Whether you are importing your products or making them yourself, it’s crucial to calculate all shipping, storage and any other fees that may occur.

How to calculate product costs for better product margins:

The most effective way to calculate product costs is to use Amazon’s FBA Revenue Calculator. This tool can be used regardless of account type and can highlight which products may be best to sell in a certain time. It’s quick and simple to use and is guaranteed to help you choose the right products to sell. Try and aim for a low cost but high reward product to list but if this is not possible, make your best judgement.

 

After calculating all these fees, you can then price your listings accurately to ensure your products remain competitive and profitable. Unsure which products are the best to sell? Book a call with an Amazon Specialist and we can go over everything with you.

Step 3) Listing your products on Amazon:

how-to-list-products-on-Amazon

Listing your products on Amazon for maximum conversion rate:

Now that you have chosen which products you would like to sell, now is the time to list them effectively to maximise clicks. 

How to create a compelling product title:

To make the most out of your title, you should optimise product listings for search and adhere to Amazon’s title guidelines for sellers.This means using the correct keywords and sticking to below 200 characters is vital as listings will be omitted if this is not followed. Your aim is to get your product at the top of the search list, so it is critical you are naturally weaving in relevant SEO keywords whenever possible.

How to create high-quality Amazon product images: 

Once you have your title, now you should focus on optimising your Amazon product images. This is where customers will most likely make their decision on whether they want to buy your product or not. Ensure that the photos you take are high quality and informative, but don’t overload the images with too much information yet. These first images are all about gaging interest in the customer.

How to create engaging A+ content:

Once a customer has reached this point in your listings, their interest is piqued, and they require more information. Just like your initial product images, make sure all images are high quality and relevant to your product. However, here you can explain more about your brand story and how your products will impact your customers life in a positive way. By sharing information such as “UK-based business” or how long you have been in business, you build trust with your customer which is proven to increase conversion rates substantially.

Throughout all of this, make sure your images and text are all optimised for SEO. This can include making sure image sizes aren’t too big which can impact site load speeds.

 

This is what we do best, so if you’re unable to create your own product images or A+ content, get in touch with us and we can discuss the best ways to promote your product listings on Amazon.

Step 4) Marketing and growing your Amazon business:

how-to-market-your-Amazon-business

How to market and grow your Amazon business:

So, you have successfully created your account and listed some optimised products. Now it’s time to market your business and get more clicks onto your Amazon storefront. The best way to do this is through effective advertising on various platforms. 

How to advertise your Amazon business:

Advertising is the core to all marketing. Effective advertising can boost traffic to your Amazon storefront and increase conversion rates. Before creating any advertisements, it’s crucial you first understand your target audience and demographics so in-depth research is essential.

After your research, you can begin making various advertisements in different channels. Maybe you will set up a social media account such as TikTok and promote your business through short videos. It’s different for all businesses so we’d suggest always having a chat with an Amazon Expert fist.

How to encourage customer reviews and feedback:

Customer reviews are one of the best ways to create trust in customers. There are several ways to encourage a customer to leave a review. One way could be utilising Amazon’s Request A Review feature which sends a polite automated email to a customer asking for a review on a recent purchase. However, if you’d prefer a more personal approach, you can include a review request within the package as long as it adheres to Amazon’s guidelines. So make sure you don’t offer any incentives within the request and you should be fine.

Gathering a collection of reviews can tell you where you are excelling and areas that can be improved which is vital when trying to grow your Amazon business. 

How to leverage Amazon deals and promotions:

Once you have had a few sales, you should consider setting up deals or promotions wherever you can. Deals can persuade new and old customers to make new or repeated purchases, and this is especially relevant in high-traffic holiday seasons like Christmas. During these periods you should maximise your online presence and promote your business as much as you can.

As well as this, if possible, you could set up a Subscribe & Save scheme where customers will repeatedly order the same product for a slightly less price over a specified time frame. This is convenient for both you and your customers as customers don’t have to repeatedly make the same orders and save money, and you get to keep a loyal customer.

Step 5) Start selling on Amazon today with the AMZ Advice Centre:

how-to-start-selling-on-Amazon-today

Want to find out who we are and how we can help you?

Join Alex Shelton’s Free Amazon Training Course. The training is online so you can learn at your own pace from the comfort of your home or office.  Book at a time to suit you below:

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This is just a small overview of how you can begin selling and then grow your Amazon business, but with these fundamentals you can kickstart your journey on Amazon and set yourself up for long-term success!


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