What Amazon Sellers Need to Know About the June 2025 FBA Removal Changes

Amazon FBA offers a streamlined way to build an online business by taking care of logistics and customer service. While it requires an upfront investment of time and money, the potential rewards are significant. By following the steps outlined in this guide and staying informed about best practices, you can maximise your chances of success.

Remember, every successful seller started somewhere. With dedication, research, and a willingness to adapt, you can turn your Amazon FBA venture into a thriving business. So take the plunge, and here’s to your future success!

Amazon is the world’s largest online marketplace, hosting millions of products. For your product to stand out, it needs to be both easy to find and enticing to buy. Amazon’s A9 algorithm decides how products are ranked in search results, factoring in elements like keywords, sales history, and customer satisfaction. A well-optimised listing can:

• Increase your product’s visibility.
• Drive more clicks and conversions.
• Improve your overall seller rank.

Now, let’s break down the key areas to focus on.

Optimising your Amazon listings isn’t a one-time task—it’s an ongoing process that requires attention and adaptability. By focusing on high-quality content, strategic keyword placement, competitive pricing, and consistent performance, you can significantly boost your visibility and sales on Amazon.

Remember, success on Amazon takes time and effort. Start implementing these tips today, and with persistence, you’ll see your hard work pay off. Happy selling!

Keywords are essential for making sure your product appears in front of the right customers on Amazon. To find the best ones, use keyword research tools like Helium 10, Jungle Scout, or Sonar to identify high-performing keywords. 

In Seller Central, make sure to use all the available space in the backend search terms field, but avoid repeating keywords that are already in your title or bullet points. It's also helpful to target long-tail keywords—these are more specific phrases, such as “shockproof silicone phone case for iPhone 14,” that have less competition and tend to convert better than broad terms like “phone case.”

Pricing your product on Amazon requires a careful balance between competitiveness and profitability. To find the sweet spot, start by researching competitors—regularly check the prices of similar products and adjust your pricing accordingly. 

Consider value-based pricing, where you highlight what makes your product worth the price. For example, if you're charging more for a durable or eco-friendly product, make sure those features are clearly emphasised in your listing. Additionally, dynamic pricing tools like RepricerExpress can help you automatically adjust your prices based on competitor activity, ensuring you remain competitive without underpricing.

Positive reviews are a powerful tool for building trust on Amazon. To encourage customers to leave feedback, focus on providing excellent customer service by responding promptly to inquiries, addressing any issues professionally, and ensuring overall satisfaction. 

After the purchase, follow up politely by thanking customers through Amazon's buyer-seller messaging system or using the "Request a Review" button in Seller Central. Additionally, including a product insert with a thank-you note and a gentle reminder to leave a review can help.

It's essential to avoid incentivising reviews or asking for only positive feedback, as this violates Amazon's policies and could lead to account suspension.

The Buy Box is where the majority of sales happen on Amazon. If you’re not in the Buy Box, customers will likely buy from a competitor. To improve your chances, keep inventory levels healthy, as running out of stock is one of the quickest ways to lose the Buy Box. 

Optimise fulfilment by using Fulfilment by Amazon (FBA) or ensuring your shipping times and rates are competitive. While price isn’t the only factor, maintaining competitive pricing plays a significant role in winning the Buy Box.

Amazon’s advertising platform is one of the most effective ways to drive traffic to your listings. Sponsored Product Ads help target specific keywords, ensuring your product appears in relevant searches. 

Sponsored Brand Ads allow you to showcase multiple products and build brand awareness. To maximise results, track performance using Amazon’s campaign reporting tools. Pause underperforming campaigns and focus on those delivering the highest return on investment. Regularly testing different ad creatives and adjusting bids can further improve visibility and sales.

Amazon’s ODR measures the percentage of orders that receive negative feedback, chargebacks, or A-to-Z claims. A high ODR can harm your seller rank or even lead to account suspension. 

To keep your ODR low, ensure your listings are accurate, as misleading descriptions are a common cause of complaints. Maintain strict quality control to minimise defective items and ensure customers receive exactly what they expect. Promptly addressing customer concerns in a professional manner can help prevent issues from escalating and protect your seller account.

With over half of Amazon’s traffic coming from mobile devices, optimising your listings for mobile users is crucial. Shorten your titles to ensure key information isn’t cut off on smaller screens, prioritising the most important keywords and features. 

Use high-quality, engaging images that remain clear and eye-catching, even at a reduced size. Since mobile users tend to skim listings, make your first bullet point the most compelling to capture attention quickly and highlight the product’s key benefit.

If you’re a brand-registered seller, A+ Content can be a game-changer. This feature allows you to create visually rich product descriptions that enhance customer engagement. Use comparison charts to highlight how your product stands out from competitors, making it easier for buyers to see its advantages. 

Lifestyle images help customers visualise themselves using the product, creating a stronger emotional connection. Additionally, storytelling gives you the opportunity to share your brand’s values and mission, building trust with potential buyers. A+ Content not only improves conversions but also reduces returns by setting clear expectations.

Data-driven decisions are the key to staying ahead in a competitive marketplace. Amazon provides a wealth of insights through Seller Central’s reporting tools, which can help you optimise your strategy. Focus on sales reports to understand which products are performing well and why. Traffic reports allow you to analyse how customers are finding your listings and which keywords are driving the most traffic. 

Conversion rates are another important metric, helping you identify which listings need improvement based on how many visitors convert into buyers. Additionally, consider third-party tools like AMZScout or Sellics for deeper insights and competitor analysis.

Choosing the right Amazon account type is the first step of setting up your Amazon seller profile. There are two types of seller accounts: Individual and Professional.

Individual seller accounts don’t have to pay a monthly subscription fee but do have to pay a small fee of £0.75 per sale. This makes individual accounts more preferrable for small businesses that expect to sell under 35 items a month.

Professional seller accounts don’t pay a sale fee and instead pay £25+VAT monthly. This account has various benefits attached such as better control over branding, access to Amazon’s Business Reports, and the ability to offer promotions to attract more customers.

Ultimately, which type of seller account you choose is up to you. If you sell less than 35 items a month, an individual seller account may be wise whereas a professional account is necessary for businesses expected to sell over 34 products a month and would therefore benefit from the additional subscription benefits.

Once you've selected the account type that best suits your needs, the next step is to verify your Amazon seller account and link your bank account to Amazon.

Verifying your Amazon account is simple and typically quick. You will have to provide sufficient proof of identity such as a passport or driving license as well as confirm your email and phone number. 

To verify your business with Amazon, you will need to submit some information relating to your business. This can be areas such as your Limited business information.

Choosing the right products to sell is crucial when beginning to sell on Amazon. Many factors such as trends, competition and profitability all come in to play and need to be equally considered.

Understanding what’s currently trending is vital when trying to sell on Amazon. Effective market research can boost your sales by up to 25% so it is vital you take the time to research. Alex and the Team here at the AMZ Advice Centre support sellers globally to find the right products to sell and achieve their sales targets.

The main tool to use when finding trending products is Amazon themselves. Simply searching “best-selling” in Amazon will produce a list of products that are currently selling well. Another way is checking out the “Movers and Shakers” tab within amazon to find products that are on an upward trend. Identify products that are similar to what you already sell and then list them on Amazon during these trends to boost sales in an easy and effective way.

Important to consider are the costs when it comes to selling products on Amazon. Whether you are importing your products or making them yourself, it’s crucial to calculate all shipping, storage and any other fees that may occur.

Now that you have chosen which products you would like to sell, now is the time to list them effectively to maximise clicks. 

To make the most out of your title, you should optimise product listings for search and adhere to Amazon’s title guidelines for sellers.This means using the correct keywords and sticking to below 200 characters is vital as listings will be omitted if this is not followed. Your aim is to get your product at the top of the search list, so it is critical you are naturally weaving in relevant SEO keywords whenever possible.

Once you have your title, now you should focus on optimising your Amazon product images. This is where customers will most likely make their decision on whether they want to buy your product or not. Ensure that the photos you take are high quality and informative, but don’t overload the images with too much information yet. These first images are all about gaging interest in the customer.

So, you have successfully created your account and listed some optimised products. Now it’s time to market your business and get more clicks onto your Amazon storefront. The best way to do this is through effective advertising on various platforms.