The thought of expanding your horizons by starting to sell on Amazon can be an exciting but daunting experience. With over 1.9 million active sellers, you might be worried on how to correctly set upyour seller account and make your Amazon listings stand out in such a competitive marketplace. In this blog, we will explore the best strategies for selling your products on Amazon effectively and tips to consider when creating your own listings that can boost sales.
*Please note that we will be focusing on UK Amazon Sellers in this Blog, however, fees etc. are largely similar when looking at Amazon Marketplaces in other Countries e.g. USA, Germany
Step 1) Setting up your Amazon Seller account:
Individual seller account vs Professional seller account:
Choosing the right Amazon account type is the first step of setting up your Amazon seller profile. There are two types of seller accounts: Individual and Professional.
What is an individual seller account?
Individual seller accounts don’t have to pay a monthly subscription fee but do have to pay a small fee of £0.75 per sale. This makes individual accounts more preferrable for small businesses that expect to sell under 35 items a month.
What is a professional seller account?
Professional seller accounts don’t pay a sale fee and instead pay £25+VAT monthly. This account has various benefits attached such as better control over branding, access to Amazon’s Business Reports, and the ability to offer promotions to attract more customers.
Ultimately, which type of seller account you choose is up to you. If you sell less than 35 items a month, an individual seller account may be wise whereas a professional account is necessary for businesses expected to sell over 34 products a month and would therefore benefit from the additional subscription benefits.
Verify your identity and link your bank account to the Amazon seller account:
Once you've selected the account type that best suits your needs, the next step is to verify your Amazon seller account and link your bank account to Amazon.
How to verify your Amazon account:
Verifying your Amazon account is simple and typically quick. You will have to provide sufficient proof of identity such as a passport or driving license as well as confirm your email and phone number.
How to verify your business for an Amazon seller account:
To verify your business with Amazon, you will need to submit some information relating to your business. This can be areas such as your Limited business information.
How to add your bank to your Amazon account:
Once you have verified your account and business, you can then link your bank account to your Amazon. Just provide your bank details and Amazon will deposit a small fee, just to check everything is set up correctly.
Once you have set up your account and verified you and your business, you are ready to begin selling on Amazon!If you need more help verifying your account or you’re unsure which type of account is right for you, book a call with our Amazon expert and he will go over everything with you.
Step 2) Choosing the right products to sell:
Choosing the right products to sell is crucial when beginning to sell on Amazon. Many factors such as trends, competition and profitability all come in to play and need to be equally considered.
Understanding Amazon Product Demand for better sales:
Understanding what’s currently trending is vital when trying to sell on Amazon. Effective market research can boost your sales by up to 25% so it is vital you take the time to research. Alex and the Team here at the AMZ Advice Centre support sellers globally to find the right products to sell and achieve their sales targets.
How to identify high-demand products on Amazon:
The main tool to use when finding trending products is Amazon themselves. Simply searching “best-selling” in Amazon will produce a list of products that are currently selling well. Another way is checking out the “Movers and Shakers” tab within amazon to find products that are on an upward trend. Identify products that are similar to what you already sell and then list them on Amazon during these trends to boost sales in an easy and effective way.
Calculating profit margins for Amazon products:
Important to consider are the costs when it comes to selling products on Amazon. Whether you are importing your products or making them yourself, it’s crucial to calculate all shipping, storage and any other fees that may occur.
How to calculate product costs for better product margins:
The most effective way to calculate product costs is to use Amazon’s FBA Revenue Calculator. This tool can be used regardless of account type and can highlight which products may be best to sell in a certain time. It’s quick and simple to use and is guaranteed to help you choose the right products to sell. Try and aim for a low cost but high reward product to list but if this is not possible, make your best judgement.
After calculating all these fees, you can then price your listings accurately to ensure your products remain competitive and profitable. Unsure which products are the best to sell? Book a call with an Amazon Specialist and we can go over everything with you.
Step 3) Listing your products on Amazon:
Listing your products on Amazon for maximum conversion rate:
Now that you have chosen which products you would like to sell, now is the time to list them effectively to maximise clicks.
How to create a compelling product title:
To make the most out of your title, you should optimise product listings for search and adhere to Amazon’s title guidelines for sellers.This means using the correct keywords and sticking to below 200 characters is vital as listings will be omitted if this is not followed. Your aim is to get your product at the top of the search list, so it is critical you are naturally weaving in relevant SEO keywords whenever possible.
How to create high-quality Amazon product images:
Once you have your title, now you should focus on optimising your Amazon product images. This is where customers will most likely make their decision on whether they want to buy your product or not. Ensure that the photos you take are high quality and informative, but don’t overload the images with too much information yet. These first images are all about gaging interest in the customer.
How to create engaging A+ content:
Once a customer has reached this point in your listings, their interest is piqued, and they require more information. Just like your initial product images, make sure all images are high quality and relevant to your product. However, here you can explain more about your brand story and how your products will impact your customers life in a positive way. By sharing information such as “UK-based business” or how long you have been in business, you build trust with your customer which is proven to increase conversion rates substantially.
Throughout all of this, make sure your images and text are all optimised for SEO. This can include making sure image sizes aren’t too big which can impact site load speeds.
This is what we do best, so if you’re unable to create your own product images or A+ content, get in touch with us and we can discuss the best ways to promote your product listings on Amazon.
Step 4) Marketing and growing your Amazon business:
How to market and grow your Amazon business:
So, you have successfully created your account and listed some optimised products. Now it’s time to market your business and get more clicks onto your Amazon storefront. The best way to do this is through effective advertising on various platforms.
How to advertise your Amazon business:
Advertising is the core to all marketing. Effective advertising can boost traffic to your Amazon storefront and increase conversion rates. Before creating any advertisements, it’s crucial you first understand your target audience and demographics so in-depth research is essential.
After your research, you can begin making various advertisements in different channels. Maybe you will set up a social media account such as TikTok and promote your business through short videos. It’s different for all businesses so we’d suggest always having a chat with an Amazon Expert fist.
How to encourage customer reviews and feedback:
Customer reviews are one of the best ways to create trust in customers. There are several ways to encourage a customer to leave a review. One way could be utilising Amazon’s Request A Review feature which sends a polite automated email to a customer asking for a review on a recent purchase. However, if you’d prefer a more personal approach, you can include a review request within the package as long as it adheres to Amazon’s guidelines. So make sure you don’t offer any incentives within the request and you should be fine.
Gathering a collection of reviews can tell you where you are excelling and areas that can be improved which is vital when trying to grow your Amazon business.
How to leverage Amazon deals and promotions:
Once you have had a few sales, you should consider setting up deals or promotions wherever you can. Deals can persuade new and old customers to make new or repeated purchases, and this is especially relevant in high-traffic holiday seasons like Christmas. During these periods you should maximise your online presence and promote your business as much as you can.
As well as this, if possible, you could set up a Subscribe & Save scheme where customers will repeatedly order the same product for a slightly less price over a specified time frame. This is convenient for both you and your customers as customers don’t have to repeatedly make the same orders and save money, and you get to keep a loyal customer.
Step 5) Start selling on Amazon today with the AMZ Advice Centre:
Want to find out who we are and how we can help you?
Join Alex Shelton’s Free Amazon Training Course. The training is online so you can learn at your own pace from the comfort of your home or office. Book at a time to suit you below:
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This is just a small overview of how you can begin selling and then grow your Amazon business, but with these fundamentals you can kickstart your journey on Amazon and set yourself up for long-term success!
